Being an ambassador.
When we think of traditional endorsements, you would never think a art teacher would ever receive one. I never thought I would ever have the honor. I am not a model nor a creator of a new gym routine. I am an art teacher and a community leader.
I do have a very active lifestyle. For years, I pushed my body in sports and in my twenties, I couldn't find a routine I liked. By 26, I made it my mission to be healthy. Teaching is hard on the body. Teaching is very seasonal, and will always have some really busy periods, with reports deadlines or parents evenings. I had to find balance. I bounced around for a bit, trying Ploome Philly and other power pilates studios. I found my niche when I discovered Amrita Yoga and Wellness and Grace & Glory Yoga studios and really made them my second homes in Fishtown.
What is Lululemon Influencer anyway?
Lululemon built an ambassador program of local influencers, elite athletes and outstanding yoga instructors who create community, provide feedback on product and partner with Lululemon on social impact programs. Lululemon's ambassador program is also an extension of the company's unique goal-oriented corporate culture that encourages autonomy and personal growth to better serve both "educators" (store employees) and "guests" (consumers). This mindset is an investment in people, giving them their best life, personal development and creating incredible product that allows them to live their life.
Bonkosi Horn, curator of The Local Lululemon concept store coming to Fishtown, asked me to coffee. The Local Fishtown celebrates local and independent designers and features community programs relevant to its area, including an in-store market of local vendors; a community table for meetings lunch and co-working; speaker series; countless opportunities to sweat and more. Bon reached out to me because of hearing about the Fresh Artists 'Palates to Palettes' program. We talked for hours and I thought that it was just that, meeting a super cool individual. Bon asked me to meet her assistant curator, Stephi Lyneice, to talk more about ideas for community engagement. We had beers, we laughed, and I thought it was nice to hang out with such cool women.
About two weeks later, I was invited to hear Grace Bonney of Design Sponge speak at an AIGA event in Philly. I adore Grace and it was right after the election, so I needed a pick me. Bon, Stephi, and I laughed and got all warm and fuzzy with this talk. It solidified for me, the power of women and the need to make more personal connections. I walked Stephi out because she had a bunch of bags for her dress rehearsal and she asked me to be a Lululemon Influencer for community engagement.
What I love most about the ambassador program is a key way in which Lululemon invests in people. The biggest benefit by far is the community that springs up around you. Lululemon has lots of connections some of which in turn are connectors to other people in the sport & local community. All these people are positive influencers, people who want to spread their enthusiasm. Another benefit of being allied with Lululemon is that they really take interest in the personal and brand development of their ambassadors: they have done business coaching with me as well as offering me a personal development course and a course on how to achieve your goals.
It's an honor and a very fun privilege to be an Influencer for The Local Fishtown. I'm a lucky lady!